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你的理想生活,是什么样子的?

2020-07-07 18:36:30 38
从产品到生活,从现实到理想,生活方式成为设计的主要诉求。当生活与理想存在差距的时候,家居设计品成为中间的桥梁和转化器。让生活以理想的方式所展现,让理想成为生活的现实。
 

参差多变是理想生活的本源

Variety is the origin of ideal life

生活方式的本质是一种价值观,它是对于生活的态度。生活是多样的,呈现的生活方式也皆然不同。参差多变才是幸福本源。不同的价值诉求,将普通衣食住行,一日三餐以不同的姿态填充各自的生活。年龄、经历、职业背景、性格喜好都转化为这种形式,鲜明而又多维度得表现出来。

The essence of lifestyle is a certain value, it is an attitude towards life. Life is diverse and the lifestyles it presents are different. Variety is the source of happiness. Different necessities of life reflect different value appeals. Age, experience, professional background, personality and preferences are all a form of lifestyle, and are displayed distinctly and multidimensionally.

 

 
 

不同的生活方式,选择不同的家居设计品。消费者通过家居设计品的属性,清晰得表明自己的生活态度,并向外宣布自己的身份和自我状态。而产品又重新定位了用户的生活方式,将它标签化,从而形成分类。一套咖啡杯、一个花瓶,都将成为自己理想生活的标签。

People with different lifestyles chooses different home design products. Consumers show their attitude towards life and declare their identity and self-status through the attributes of home design products. Product repositions its user’s lifestyle and labels itself to form a classification. A set of coffee cups and a vase become the labels of our ideal life.

 

向往美好是理想生活的诉求

Longing for beauty is the appeal of ideal life

不管何种生活方式,都必须满足需求,实现它的功能性价值。衣食住行,每一个生活场景都有所设定,让自己的行为无限制得靠近期许,实现心中的预期。场景的空间、承接功能的设计品,甚至是周边的音乐、色彩、气味、以及服务,都需要实现功能性,完成理想生活的第一层需求。

No matter which lifestyle, it must meet our needs and realize its functional value. Every life scene, from clothing and food to housing and transportation, is set, and our behavior must approach or fully conform to our expectations. The space of the scene, the design products, and even the surrounding music, color, smell, and services, must achieve functionality and fulfill the first layer of ideal life.

 

 

在商业高度发展的今天,产品与产品之间的功能差异在缩短。生活方式品牌之间的差异更多得体现在心理性差异上。消费者希望通过购买和使用生活方式用品,来满足自己的情感需求。这种需求有对家的渴望,有对自我价值的肯定,更有对美好生活的向往。理想,总是比现实更远一些。

Today, when business is highly developed, the functional differences between products and products are shortening. The differences between lifestyle brands are more reflected in psychological differences. Consumers want to satisfy their emotional needs by purchasing and using lifestyle items. This kind of demand reflects a desire for a family, an affirmation of self-worth and a yearning for a good life. Ideal is always better than reality.

 

 
 

实现自我是理想生活的目标

Realizing oneself is the goal of ideal life

 “我是谁?我会如何生活?我爱什么?”,新零售环境下的消费者乐于在社交平台上分享自己的生活。生活方式用品与用户的人设相匹配,性格、收入、审美、价值判断,都能从中折射出来。它所体现的不仅是大数据的归类,更多的是社交群体的归属。同样的属性用户会彼此亲近,互为参照物,社区互动,更加促进消费者找到理想生活的样本。

“Who am I? How will I live? What do I love?” Consumers in the new retail environment are happy to share their lives on social platforms. Lifestyle products are matched with their users’ image, which reflects personality, income, aesthetics and values. This reflection is not only the classification of big data, but also the belonging of social groups. Users of the same attributes feel close to each other and regard each other as reference, and this community interaction encourages consumers to find their sample of ideal life.

 

 
 

当理想与现实存在差距和冲突的时候,生活方式用品就不再是一件设计品而已,它成为一个解决方案,让冲突得以化解。榨汁机不再只是榨汁机,而是健康的守护者,咖啡杯也不再只是咖啡杯,而是悦己时光的亲密伴侣。发现冲突,化解冲突,让生活离理想更近一步。

When there is a gap and conflict between ideal and reality, lifestyle products are no longer a product but a solution to resolve conflicts. The juicer is no longer just a juicer but the guardian of health; and the coffee cup is no longer just a coffee cup but an intimate companion to enjoy life. Find conflicts and resolve them brings life a step closer to ideal.

 

 

 

标签:设计美学

本文来源: 原创责任编辑:momo